The Pocket with Chris Griffin #81: Zack Telander: We Don’t Need More Content, We Need More Humans.
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Jul 21, 2025 Zack Telander, a musician, father, and weightlifting veteran, critiques the inauthenticity of social media. He discusses the pitfalls of documenting every moment and how algorithms pressure creators into inauthenticity. Zack shares his journey through fatherhood and anxiety, emphasizing the need for real human connection over curated content. His poignant poem addresses the struggles of modern life and the exhaustion of constant performance. This conversation dives deep into authenticity, resilience, and what it means to be truly human in today's digital landscape.
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Content Cannibalizes Creativity
- Documenting everything makes experiences less special and lowers content value by increasing supply.
- Zack argues algorithmic pressure forces quantity over craft and cannibalizes creativity.
Lower Friction Helps True Creatives
- Technology lowers friction and lets more people create at higher quality.
- Zack believes true creatives will still rise if systems don't stunt them.
Question Content With A Funnel
- Examine fitness influencers and ask if their content is productive or a funnel to sell ineffective products.
- Question motives and hold creators accountable for the value they promise.