Netflix's Subscriber Growth and Strategy

Netflix recorded significant subscriber growth, adding nearly 19 million subscribers in Q4, marking the largest quarterly increase in its history. This growth surpasses previous records, emphasizing their market dominance despite recent price hikes, with plans for a $25 monthly tier. Reports suggest that special events, such as NFL games and high-profile boxing matches, contributed to this surge, demonstrating the effectiveness of live content in attracting viewers. The company's shift toward focusing on strategic viewer engagement rather than just subscriber counts has raised questions about how other streaming services can compete.