Key Points on Email Marketing Best Practices

1. The subject line is a magic spell that should inspire the recipient to open the email. Consider using sentence case, brackets, numbers, and personalization to create curiosity.

2. Develop a repository for content ideas, including common problems faced by your audience, questions from clients, industry trends, and personal experiences. Keep a Google Doc or other document to jot down ideas as they come up.

3. Be clear about the purpose of each email. Whether it's providing value, starting a conversation, or promoting an offer, knowing the goal will help you craft effective emails.

4. Leverage approaches like the "nine-word email" or personalized follow-ups to initiate conversations and build relationships with leads or past clients. Conversations can lead to conversions, so it's worth dedicating time to engaging with potential customers.