The Fundraising Elevator Podcast ENCORE | Episode #78 | Event Sponsorship with Mariah Monique
In this episode Mariah Monique of The Sponsorship Catalyst shares her expertise on nonprofit sponsorship strategies. Drawing from her experience on both sides of sponsorship relationships, Mariah brings great insight and strategy to event sponsorship. Despite economic uncertainties, sponsorship budgets are growing as companies recognize the value of experiential marketing. She advises nonprofits to diversify their sponsorship portfolio across businesses of different sizes and industries while debunking the myth that only large corporations offer worthwhile sponsorships. Mariah stresses the importance of connecting with "sponsorship gatekeepers" and approaching sponsors as equal partners, confident in the value nonprofits provide through their cultivated audiences. By understanding sponsors' goals and moving beyond transactional interactions, nonprofits can build enduring partnerships that benefit all parties involved.
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This Episode Brought to You by:
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.
The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.
Greater Giving: https://go.greatergiving.com
Speakers
Samantha Swaim
LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/
Instagram (Swaim Strategies): https://www.instagram.com/swaimstrategies/
Kristin Steele
LinkedIn: https://www.linkedin.com/in/kristin-steele777/
Instagram (Swaim Strategies): https://www.instagram.com/swaimstrategies/
Mariah Monique
LinkedIn: www.linkedin.com/in/thesponsorshipcatalyst
Instagram: @thesponsrshipcatalyst
Resources
Book Consulting Time with
Sam: https://calendly.com/consultingwithsam
Book Consulting Time with
Kristin: https://calendly.com/eventstorytelling
Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/
Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book
Connect with The AV Department: https://theavdept.com/
Connect with Swaim Strategies: https://swaimstrategies.com
Event Sponsorship Article: https://constellation.take2services.com/blog/3-things-your-nonprofit-must-do-when-securing-event-sponsors
Sponsorship Deck Template: https://thesponsorshipcatalyst.thrivecart.com/sponsorship-deck-template/
Nonprofit Event Sponsorship Accelerator: https://thesponsorshipcatalyst.thrivecart.com/nesacourse/?coupon=NESA2025
If you join the course they can use code NESA2025 for $200 off of the Nonprofit Event Sponsorship Accelerator course.
Event Sponsorship Webinar: https://thesponsorshipcatalyst.thrivecart.com/event-sponsors/
Sponsor Brand Benefit List: https://thesponsorshipcatalyst.thrivecart.com/event-sponsors/
Email: mariah@thesponsorshipcatalyst.com