Eleanor Mayrhofer - Productized Web Design

Oct 21, 2025

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Digital marketing strategist Eleanor Mayrhofer joined me on Ditching Hourly to describe exactly how she productized her web design services.

Links:

Eleanor's website » https://www.eleanormayrhofer.com/ditching
Eleanor's LinkedIn » https://www.linkedin.com/in/eleanormayrhofer/

Chapters:

(00:00) - Introduction and Guest Welcome
(00:14) - Eleanor's Background and Business Model
(00:52) - Straight to Non-Hourly
(02:01) - Starting a Solo Business During COVID
(02:44) - Initial Market Approach and Challenges
(03:48) - Developing a Productized Service
(04:25) - Current Business Model: Website in a Week
(05:31) - Client Interaction and Project Scope
(09:40) - Copywriting and Strategy Sessions
(16:31) - Handling Project Scope and Client Expectations
(21:24) - Marketing and Client Acquisition
(23:20) - Client Commissions and Referrals
(23:40) - Subscription Maintenance Services
(24:53) - Positioning and Target Audience
(25:53) - Overcoming Launch Procrastination
(27:11) - Client Collaboration and Revisions
(28:55) - Technical Setup and DNS Challenges
(31:25) - Post-Launch Support and Testimonials
(33:13) - Pros and Cons of Productized Services
(36:55) - Sales Process and Lead Time
(38:55) - Long-Term Plans and Project Juggling
(41:01) - Avoiding Boredom with Productized Services
(42:20) - Conclusion and Contact Information

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Do you have questions about how to improve your business?

Things like:

Value pricing your work instead of billing for your time?
Positioning yourself as the go-to person in your space?
Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?

Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.

Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.

To book your one-on-one coaching call, go to:

https://jonathanstark.com/call

I hope to see you there!