Viral Pop Culture Moments: The Ripple Effect on Online Fraud & Reselling

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Viral pop culture moments often happen unexpectedly, and can have unpredictable side effects. Last week we were reminded of this when a pop star's attendance at an American football game prompted a popular athletic brand to sell out of the style of shoes she wore to the game. And, sales of the jersey with her suspected boyfriend's name & jersey number shot up over 400% sales from the week before.

In this solo episode of Fraudology, host Karisse Hendrick explains what these pop culture moments have to do with Fraudology as she delves into the fascinating world of international reselling and its impact on online fraud. From the rise of cross-border shipping and payments to the influence of social media and viral trends, she explores how certain items can become lucrative when sold on secondary marketplaces and/or in different geographical regions.

Karisse also shares stories and insights from her experience in fraud prevention, discussing the some of the (often unknown) challenges faced by retailers, and the importance of adapting systems to evolving customer behavior and trends. Tune in to discover how companies can navigate reselling, prevent fraud, and stay ahead of unexpected trends.

Fraudology is hosted by Karisse Hendrick, a fraud fighter with decades of experience advising hundreds of the biggest ecommerce companies in the world on fraud, chargebacks, and other forms of abuse impacting a company's bottom line.

Connect with her on LinkedIn

She brings her experience, expertise, and extensive network of experts to this podcast weekly, on Tuesdays.

Mentioned in this episode:

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