Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question 05/07/2022

May 27, 2022

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00:00 Steven Pope Amazon FBA Weekly Q&A - Ask Any Seller Central Question
09:52 Hello and welcome
10:11 Update on the Age of Sage sales
13:52 Advertising the virtual bundle listing
15:00 Where to see the attribution from Facebook Ads in Seller Central
16:54 The notion that too much PPC can harm organic growth
17:46 Analogy: Over-parenting a child can impede their natural development
19:23 Relisting and reusing the barcode
21:14 Creating a discount for first-time subscribers
22:53 Clients affected by China shutdowns
24:32 Locked out accounts
25:12 Using Broad Match Modifier versus Broad Match
27:05 Amazon's choice for a keyword
29:11 PPC bid optimization
31:28 Best way to see seller's returns in Seller Central
32:51 Same listings that have a month to month very different conversion rates
35:19 Getting trademark in China
36:58 Data lag on attribution
37:46 Adjusting bids versus adjusting bids according to CPC
38:18 MCE campaigns
39:33 PPC sales leading to three organic sales
41:40 Facebook ads and Amazon PPC
41:47 Selling in multiple FBM.
45:44 Threshold of spend to sales before negating the keyword
47:27 Switching a generic listing to brand registered
48:18 Negating good keywords in Phrase and Broad
49:26 Does changing SKU affect sales or sale rank?
49:46 Avoiding decreasing bids on keywords with poor ACOS
05:32 The Adjust Bids by Replacement feature
51:17 Adding style variation on a parent listing with two-color variation
52:15 Traffic impressions in the PPC campaign
53:00 Best strategies for the keyword obtained from manual broad
53:21 Creating a second SKU on a listing that offers a different size packaging options
53:44 Sponsored display
55:09 Suggested bids for newly-launched products
55:43 Listing title is in conflict with ES title for an ASIN
56:51 How and where to get Amazon clients for Pakistani VAs
58:46 Adjustments Amazon sellers should make during a recession
1:00:23 Sticking to a maximum of 5 keywords per campaign
1:01:39 How to get sales back when competitors' sales ranks are down

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