The Materialist : Charlotte Groeneveld

Marc Bridge and Charlotte Groeneveld at the launch dinner for The World of Charlotte Groeneveld, presented by At Present. Raf’s New York, September 9, 2025. Charlotte’s dress is by ALMADA Label, Necklace from At Present.

Charlotte Groeneveld—aka The Fashion Guitar—joins me during New York Fashion Week to talk about how blogging became the creator economy, why authenticity (not algorithms) is her north star, and the thrill/terror of debuting our new jewelry capsule together. From front-row politics to fabric snobbery and the “feel” test, Charlotte traces her path from WordPress fits to building a modern luxury business that’s personal, precise, and proudly independent.

We get into: how NYFW is regaining its spark, the job-to-be-done for creators and brands, and Charlotte’s rubric for partnerships (“know your audience; be consistent; work hard”). She opens up about the mental gymnastics of invitations, the power of a tight network, and why her style starts with quality—then proportion.

Then we unveil highlights from the At Present × The World of Charlotte Groeneveld capsule: an open-front diamond choker that “feels rich” without feeling heavy, its sister version tipped with organic pearls, a rose-quartz-kissed pearl choker, a saturated green fluorite strand with adjustable length, and a (soon!) ear climber. The brief we set for ourselves: make pieces that feel unique yet instantly wearable—day to night, knitwear to gala.

Charlotte also shares what’s exciting her now—from TWP’s fabric-and-fit mastery to the return of the Chloé Paddington—plus why emerging designers face a brutal money/creativity tradeoff while mega-houses wrestle with the inverse. We close with where to follow her long-form writing (yes, Substack) and why community—DM by DM—still matters.

Callouts & links

Houses & heritage

* Chanel – the Karl Lagerfeld photo that inspired her blog’s name and the dream of sitting their shows.

* Ralph Lauren – anchoring NYFW’s renewed excitement.

* Chloé – current collection inspiration + the return of the Paddington bag.

* Valentino – early adopter of working with bloggers.

* Burberry – among Charlotte’s first European brand collabs.

Contemporary & indie she’s watching

* TWP – fabric, fit, and a “keeper” brand; new store out east.

* Nordic Knots – rugs; a home brand she admires.

* Interior NYC – beloved, now-closed indie; she still wears and tags their pieces

* Ellison Studios – Australian home brand; small-batch furniture.

People & media

* The Fashion Guitar – Charlotte’s platform (site & Substack).

* Vogue Runway – street-style time capsule.

* Leandra Medine (Man Repeller), Susie Bubble, Bryanboy, Aimee Song – early era peers Charlotte cites.

* The Frick Collection – where she plans to wear the diamond choker.

Our capsule (At Present × The World of Charlotte Groeneveld)

* Open diamond choker – front-closing, twin diamond tips (elegant, breathable “feel”).

* Open pearl choker – same silhouette with organic pearl tips.

* Pearl + rose-quartz choker – short, sits high; daytime-to-evening.

* Green fluorite strand – lush color; subtly adjustable length.

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