Lauren Weinberg, CMO Of Square, On Embracing Career Transitions and Marketing A Mission-Driven Brand

If you own a small business or have ever shopped at one, you've likely come across Square, an online payment processing solution. Lauren Weinberg, CMO of Square, joins me on this episode to talk about the journey to her current position and shares advice for anyone in a transitional season in their career.

After taking a short sabbatical, Lauren felt recharged and clear on what she wanted to achieve in her professional life. We talk about what drew her to Square and the best resources they offer for business owners. Lauren also shares key insights into how to effectively market a mission-driven brand, including hosting events and building a sense of community.

In this episode we talk about:

- Giving yourself grace as a you juggle different roles in your life

- Why it's so important to embrace discomfort and find new opportunities for growth

- Tips for advocating for your price point and getting paid what you deserve

- What Lauren realized during the break she took between her roles at Yahoo! and Square

- The most underrated resources that Square offers for business owners (and how to access them!)

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Learn more about Square: squareup.com

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