Strategy Hour | Online Marketing for Business Growth 853: How I’d Transition from 1:1 to 1:Many if I Were Doing It Today
Recently, I hosted a challenge where over 6,500 participants embarked on a journey to develop their digital products in just 24 hours, from conception to launch! If you missed out, don't worry, the challenge is still open for you to join at bossproject.com/launch. After the challenge, I reached out with a survey question about what you want to hear more of on the podcast. One concern that really stood out was about breaking into the digital product world when most of your income still comes from one-to-one services.
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In response to this feedback, today’s episode is all about transitioning from one-to-one to one-to-many while still keeping that one-to-one income flowing. You’ll hear all about the ups and downs of my digital product journey, why it was worth it, and how I would make the transition if I were doing it again today. Join me as I get into all the key facets of this process, from building a community to creating effective marketing strategies for transitioning to one-to-many.
Episode Highlights
- Why You Need to Build an Audience [0:08:57]
- How to Run Your Business on the Inside Vs. the Outside [0:11:37]
- How to Split Your Time When You Transition [0:14:30]
- Understanding the Value of Your Work [0:24:14]
- Start Now, Even If You Don’t Have It All Figured Out [0:30:30]
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