Creating YouTube Content for the Viewer (and not the Algorithm) with Hannah Smolinski

We must make content to serve the almighty algorithm to make money on YouTube, right? Wrong! Over the last couple of weeks, you’ve heard from creators who are doing a video that works for them — and today’s guest is no different. Hannah Smolinski is a Fractional CFO who grew her YouTube channel to 38,000 subscribers and doesn’t pay attention to analytics. Instead, she answers questions her target audience has, is generous with her time and her knowledge, and knows it’s all about the long game, not getting rich quickly.

Top Takeaways:

• Don’t make money for Adsense. It’s too unpredictable. Instead, create good content and get people to know, like, and trust you.
• Doing videos on free resources helps get people onto your list. From there, you can continue to provide value, promote new videos, and form relationships with potential customers.
• The beautiful thing about consulting and YouTube: it allows people to really warm up to you. Hannah says most of her calls are with people who are already ready to hire her thanks to YouTube.

Show Notes:

• Hannah Smolinski
• Hannah on YouTube
• Hannah on Facebook
• Hannah on Instagram
• Hannah on Linkedin
• Hannah on Tiktok
• Join the Creator Crew

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