You Are The Brand 463 - Persuasion for One-Person Brands - Lessons from Fortune 500 Insider Ellin Sidell
Apr 29, 2025
Ellin Sidell, a seasoned Fortune 500 leader and the author of The Influence Advantage, shares her insights on mastering persuasion as a solopreneur. She reveals how humor helped her navigate workplace challenges and emphasizes the power of mentorship and sponsorship for personal growth. Ellin discusses the pivotal role of self-leadership in a content-saturated world and reflects on her transformative journey through public speaking and creative strategies. Listeners will gain valuable lessons on how to advocate for themselves and develop their unique brand.
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Creative Persuasion with Humor
- Ellin used humor and a fake delinquency notice to persuade her busy boss to complete her overdue review.
- She calculated a humorous fine based on his "coin jar policy" which successfully got her review done within a week.
Costco's Mentorship Program
- Ellin created and ran a mentorship program at Costco where mentors supported many mentees in groups.
- The program fostered learning and growth, expanding rapidly from word of mouth across the company.
Engage Fully in Mentorship
- Mentees must actively engage to benefit from mentorship programs; leaning in changes career trajectories.
- Public presentation opportunities within such programs can increase visibility and lead to promotions.