The GaryVee Audio Experience This Wine Is INSANITY | WineText TV Ep. 6
Apr 27, 2024
Dive into the exotic world of Timorasso wines, an undiscovered gem in America that's catching the eye of serious collectors. Enjoy intriguing tasting notes and comparisons with pricier options from California and Burgundy. Discover why these lesser-known varietals might just be the next big thing in the wine scene, all while exploring limited producers and their unique flavors. Cheers to uncovering delightful surprises!
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Episode notes
Timorasso's Rise
- Timorasso, an almost extinct Italian white varietal, is gaining popularity among serious wine collectors.
- Gary Vaynerchuk believes it could become highly collectible in the coming decades.
Value Proposition
- Timorasso wines offer remarkable value, rivaling expensive Californian and Burgundy wines.
- With only about 50 producers, these $30-50 bottles compete with $100+ options.
Finding Wine Value
- Discover valuable wines by exploring less-known varietals and regions.
- Underpriced attention applies to wine just as it does to marketing and business.