Entrepreneurs on Fire Over the Fence: Winning Strategies to Scale Your Business with Zach Peyton
Dec 2, 2025
Zach Peyton, the founder and president of Superior Fence and Rail, transformed his company into the largest fence franchise in the U.S., with over 110 locations and $310M in revenue. He discusses the importance of recognizing when existing systems fail to support explosive growth and the need for humility to rebuild them. Zach emphasizes fostering a no-blame culture to enhance accountability and highlights the significance of leading with respect and empathy. His insights on prioritizing people and processes, then integrating technology, provide a roadmap for sustainable scaling.
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Do Both: In The Business And On It
- Early-stage founders must both work in and on the business simultaneously.
- Being the hardest worker helps you learn processes you later systematize.
From West Point To A $310M Franchise
- Zach left West Point service and moved to Florida to run a friend's fence business during a tough economy.
- He grew that local business into a franchise reaching 110 locations and $310M in annual sales.
People Before Process Then Tech
- Prioritize hiring and developing great people before adding tech.
- Design clear processes first, then apply technology as a force multiplier.