The Mike Method E34 Strategy, Leadership and AI with Alex Brueckmann
Mike Desjardins sits down with Alex Brueckmann to explore the evolution of strategy in business. Alex shares how he once dismissed strategy in business school—until real-world experience showed him its power. Strategy, he explains, isn’t just about planning; it’s about action. And without clear terminology, strong leadership, and cultural alignment, even the best plans can fall apart. Alex is the founder and CEO of Brueckmann Executive Consulting and is an impactful and collaborative strategist, with over fifteen years of consulting experience at the board and executive levels. He provides tailored, actionable approaches to tackle complex problems, enabling his clients to achieve their goals. Alex’s people-oriented approach made an impact across industries, including clients like BMW, Roche, Telefónica, and Tier1 Financial Solutions.
They dive into Alex’s Nine Elements Framework, which connects culture, strategy, and leadership to drive real impact. He also highlights a key misconception: revenue targets aren’t strategic goals—they’re outcomes. A great strategy is one that makes clients want to invest in your organization. The conversation also touches on AI’s growing role in business. While it may seem daunting, AI literacy is now essential, and organizations that embrace it will stay ahead. Whether through external facilitators or small internal steps, integrating AI into strategy is no longer optional—it’s the future.
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