

The Mike Method
Mike Desjardins
Welcome to the Mike Method, where we believe conversations with leaders matter. Join host Mike Desjardins, CEO of ViRTUS as he takes you on a journey through conversations with some of the most inspiring leaders he's had the pleasure of meeting over the past 25 years.In each episode, listeners get to be a fly on the wall as Mike chats with leaders who are more than just that—they're mentors, coaches, and true inspirations. Imagine having coffee with them, diving into their stories, learning about their triumphs and trials, and discovering the lessons they've applied to achieve real success. These aren't run-of-the-mill media personalities; these are leaders who make a difference behind the scenes, whose impact is felt by those they lead and work with every day. As a B Corp committed to the triple bottom line, ViRTUS cares about everyone involved in their journey—partners, vendors, customers, employees, families, charities, the environment, and communities. Join the exploration of how leaders who think differently show up differently. New episodes coming to your ears every Tuesday. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Nov 18, 2025 • 49min
EP75 Breaking Free from Hidden Patterns That Hold You Back with Lynn Sumida
This episode of The Mike Method explores how early conditioning shapes identity and why the mind and nervous system often keep people stuck in old patterns, even when life is going well. Mike sits down with Lynn Sumida, a master level social worker, trauma specialist, international facilitator, and founder of Expanding You.Lynn has spent decades helping people reset their nervous systems so they can move from surviving to thriving. Lynn shares a core idea: people are already whole, complete, and worthy. Many learn early in life that love and value must be earned. Those early messages form what she calls a constructed identity, a box built from family systems, formative moments, and “be good” expectations. Achieving, striving, and comparing inside that box often feels empty because the identity underneath is tied to performance.They dive into topics like..Why comparison is a thief of joy and how “me versus me” can still reinforce the same limits when worth is based on achievement.How the mind can present old information as truth because it is focused on protection.Why the nervous system often overrides rational thinking and continues to react to past experiences even when current circumstances are positive. Mike shares a personal example of this pattern during a period of business success.How early experiences can create long-lasting beliefs, such as associating self-expression with rejection, and how those beliefs influence adult choices.Lynn’s recent experience in a car accident and how she remained calm and grounded, illustrating what can shift when the system is reset.How presence becomes more accessible when old protective patterns lose their influence.This episode offers language, frameworks, and practical insight for anyone who has ever wondered why they repeat patterns they understand but have not yet changed! We know you will love it. Episode Resources:Lynn Sumida: LinkedInExpanding You Hosted on Acast. See acast.com/privacy for more information.

Nov 12, 2025 • 48min
EP74 From Startup Founder to Venture Capitalist: Innovating Investment Strategies with Brian Wong
Most founders want two things: to raise their next round and to exit. Few will say it out loud, but Brian Wong will.In this episode of The Mike Method, Mike Desjardins sits down with Brian Wong, a prodigy who graduated from UBC’s Sauder School of Business at 18, raised more than $40 million in venture capital, and builtKkiip, one of the world’s largest mobile advertising platforms, before selling it in 2019. Now based in New York City, Brian leads Ascii Ventures, a next generation fund redefining what it means to be truly founder friendly.Together, they explore what makes great founders fundable, how humility and curiosity strengthen leadership, and why the future of venture capital is being shaped by people who have lived the startup experience themselves.Brian also shares how Ascii's founder focused model aligns incentives, creates a flywheel for liquidity, and helps early stage companies build culture, confidence, and sustainable growth. The conversation touches on the evolving landscape of crypto and stablecoins, how mainstream adoption is already underway, and why this shift matters for leaders and investors alike.If you have ever wondered how top founders think or how investors identify the qualities that predict success, this episode offers both insight and inspiration.Episode Resources:Brian Wong: LinkedInViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Nov 4, 2025 • 49min
EP73 Finding Flow: Nervous System Regulation for Everyday Life with Anna Brooks
Most people think nervous system regulation means being calm — it doesn’t; it means not getting stuck. In this episode, Mike Desjardins talks with Anna Brooks, a guide in deep transformation whose work blends somatics, nervous system regulation, and “soul truth.”They explore how your nervous system shapes every experience and how flexibility—not calm—is the real goal. Anna shares simple tools like the one-breath hum and butterfly taps, plus the ABC path: Awareness. Breathe. Choose. This conversation is a deep exhale and a practical guide to feeling steady in motion.PS Here is a wonderful resource from Anna, discussed in this episode Shift & IntegrateEpisode Resources:Anna Brooks: Website / LinkedIn / Newsletter SignupFall (6 weeks) women's circlePartnerships for 2026Power of the Pause (free resource!)A special playlist that tends to Nervous System soothingViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Oct 28, 2025 • 49min
EP72 Authentic Leadership and the Future of Branding with Carly Moir
What if the moments that knock you down are the very ones that set you up for what’s next?In this week's episode of the Mike Method, Mike sits down with Carly Moir, founder and CEO of White Canvas Design, a powerhouse design agency rooted in heart and led with purpose. A former national softball team captain turned entrepreneur, Carly shares how resilience, vision, and a triple-threat mindset helped her turn creative passion into impact.Together, Mike and Carly explore the emotional intelligence behind great branding, how misalignment can shape team culture, and why learning to use AI well might just be the next creative superpower. They dive into what it means to stay authentic in a world of change, and how lessons from sports, leadership, and life remind us that even our hardest moments can become our greatest teachers.This conversation is about creativity, authenticity, and the courage to keep showing up, both in business and in life.Episode Resources:Carly Moir: LinkedInWhite Canvas Design: Website / InstagramViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Oct 21, 2025 • 40min
EP71 Entrepreneurship, Resilience, and Reinvention with Zach Berman
“We didn’t know when our lessons would arrive, but they did. And for us, they came when everything was falling apart.”In this episode of The Mike Method, host Mike Desjardins sits down with Zach Berman, co-founder of The Juice Truck, Canada’s first cold-pressed juice bar.Zach shares how he and his co-founder, Ryan Slater, transformed a global crisis into a moment of reinvention—pivoting from brick-and-mortar shops to a thriving wholesale business now found in over 300 stores across Canada.From backpacking through Nepal and India to pioneering a movement around health, community, and conscious consumption, Zach’s story is one of heart, hustle, and perspective.Together, they explore:The mindset that nothing is good or bad until we assign it meaningHow the team at The Juice Truck reimagined their business model overnight during COVIDWhy having too many ideas can be both a gift and a challengeThe power of leading with curiosity, trust, and listening before sellingWhether you’re an entrepreneur, a creative, or someone navigating change, this conversation is a reminder that sometimes the biggest disruptions become the clearest invitations to evolve.Episode Resources:Zach Berman: LinkedIn / A Little More Good Podcast The Juice TruckViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Oct 14, 2025 • 54min
EP70 Living in Alignment: How Core Values Shape Who We Are with Robert Glazer
In this episode, Mike Desjardins sits down with Robert Glazer to explore the power of core values and how living in alignment with them shapes both leadership and life.Robert is the founder and chairman of Acceleration Partners, a global leader in partnership marketing, and the author of several Wall Street Journal and USA Today bestselling books, including Elevate and Friday Forward. He’s also the host of the Elevate Podcast, a top-ranked show on business and leadership, and a global speaker known for helping individuals and organizations elevate their performance.Together, Mike and Robert discuss how clearly defining your core values can serve as a compass for decision-making, reduce burnout, and strengthen relationships. Robert shares how identifying your triggers can reveal what truly matters, and how the “core value compass” can help navigate life’s toughest choices with clarity and confidence.They also explore how values evolve through experience, the essential role of community in reinforcing them, and why core values should be intrinsic rather than aspirational. The conversation highlights the ripple effect that occurs when leaders live authentically in alignment with their values, creating deeper fulfillment and meaningful impact in the world.Episode Resources:Robert Glazer: Website / BooksThe Compass Within by Robert GlazerViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Oct 7, 2025 • 46min
EP69 The Secret to Scaling Your Business Without Losing Its Genius with Simon Bowen
We’re re-releasing one of our most listened-to and loved episodes! A timeless conversation that hits just as hard today as when it first aired.What if the real reason your sales team isn’t closing deals has nothing to do with the market and everything to do with your company’s diluted genius?In this episode of The Mike Method, Mike sits down with international business mentor and Models Method creator, Simon Bowen, for a deep dive into what truly sets high-performing companies apart. Spoiler: it’s not just about having a great product. It’s about clarity, believability, and staying connected to your company’s core brilliance — what Simon calls your “genius.”Simon breaks down how that genius can fade as a company grows, especially when the founder’s original thinking gets lost across departments. He shares how complex ideas become instantly more persuasive when they’re visualized instead of just talked about — using frameworks, models, and even simple drawings to make the message stick.Mike and Simon also explore why believability often matters more than trust in complex sales, and how showing (not telling) your story makes all the difference. The conversation offers practical insight into adapting to changing markets without losing your company’s soul.Whether you’re leading a global team or refining your own message, this episode is a masterclass in clear communication, strategic positioning, and protecting what makes your business unique.Episode Resources:Connect with SimonThe Models MethodViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign UpLeadership CirclePeloton Hosted on Acast. See acast.com/privacy for more information.

Oct 1, 2025 • 6min
EP68 Practical Strategies to Manage Triggers and Build Connection
In this solo episode of The Mike Method, Mike Desjardins breaks down the mechanics of being triggered and introduces the ABC Method, a simple yet powerful way to shift out of automatic reactions and into conscious choice.Mike shares how awareness, a single breath, and a prepared choice can transform the way we respond in heated moments. With practical examples, he shows how this method can help us move from defensiveness to accountability, curiosity, and stronger connection.Whether it’s at work, at home, or in everyday conversations, learning to pause and choose differently can change the quality of our relationships and improve our communication skills.What you’ll take away:Triggers often spark automatic reactions that don’t serve us.The ABC Method: Awareness, Breath, Choice.Why it helps to decide on your new response in advance.How defensiveness shows up and what to do instead.Practical ways to take responsibility, diffuse tension, and ask better questions.A small shift in the moment can create big changes over time. Try it out and see how it works for you.Episode Resources:John Dwyer: LinkedIn / WebsiteInstitute of WowViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Sep 23, 2025 • 40min
EP67 How Incentive-Based Marketing Adds Billions in Revenue with John Dwyer
What do free vacations, Jerry Seinfeld, and Happy Meals have in common? For John Dwyer, they are all part of a playbook that has helped businesses bring in billions in revenue.In this episode of The Mike Method, Mike sits down with John Dwyer (JD), founder of the Institute of Wow and a direct response marketing legend. JD has worked with brands like Disney, KFC, 7-Eleven, Woolworths, and BP, and his campaigns have broken records while leaving competitors wondering what just happened.JD shares how to use psychology, storytelling, and what he calls “artificial wow factors” to design irresistible offers. You’ll hear how he turned beer into currency, sold out turf farms, and helped a small bank grow by giving away free vacations. He also breaks down why most loyalty programs miss the mark, the biggest myths about branding, and how B2B companies can stay creative with incentives while keeping it ethical.This conversation is creative, practical, and full of fresh perspective. Whether you are a marketer, entrepreneur, or just curious about what makes people say yes, you’ll walk away with plenty of ideas and inspiration.Episode Resources:John Dwyer: LinkedIn / WebsiteInstitute of WowViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.

Sep 16, 2025 • 41min
EP66 Unlocking the Driven Mind with Dr. Doug Brackmann
What does it really mean to be “driven”?In this episode of The Mike Method, Mike Desjardins sits down with Dr. Doug Brackman, a psychologist, ultra-endurance athlete, and author of Driven. Doug brings both academic expertise and lived experience, sharing insights from his own journey and two decades of work with elite performers, entrepreneurs, Navy SEALs, and world-class athletes.Together, Mike and Doug explore the unique wiring of driven individuals, the pull toward chaos and innovation, and the hidden costs that often come with intensity and ambition. They dig into the neuroscience of drive, why the world feels designed for farmers but breakthroughs are born from hunters, and how to transform that restless energy into a force for purpose and impact.Along the way, they cover:Shame, imposter syndrome, and the myth of normalFounder syndrome and the loneliness of visionary leadersBuilding trust and finding your “Wolfpack”How to reframe what feels like a burden into a giftIf you’ve ever asked yourself, Why am I like this?, or wondered how to channel your energy into something meaningful without burning out, this conversation will give you new language, perspective, and tools to work with.Episode Resources:Dr. Doug Brackmann: Website / LinkedinDriven by Doug BrackmannViRTUS: Website / Instagram / LinkedInSign up for our Newsletter: Sign Up Hosted on Acast. See acast.com/privacy for more information.


