EP #412 - Franz Bittmann: We Deserve Better Kids’ Clothes

Timestamps:

7:12 - Growing a company for 20 years

12:13 - Kids fashion should be beautiful

16:20 - Going into untapped markets

23:16 - PFC-free clothing and why it matters

43:36 - How to define success

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About Franz Bittmann:

Franz Bittmann is the founder and CEO of namuk, the Swiss premium-quality and sustainable outdoor clothing brand for children. After his Matura, Franz started his first clothing brand, eleven GmbH, back in 1998, which lasted until 2011. He then worked in consulting for 5 years before starting namuk in 2016.

namuk was born out of a personal problem: Franz’ rambunctious, outdoorsy son would time and time again tear through his clothes and stay out in the rain for long periods of time. Franz quickly came to the conclusion that kids’ clothes were very cheaply made, and that he himself, as a tailor, could do much better. He was also rather concerned about the highly regimented routines of kids nowadays, which allow for very little play time outside. So he set out to make a kids’ clothing line which was both durable and outdoor-proof.

namuk clothes are breathable, durable and water-proof (while still avoiding unsustainable chemicals like PFCs), and come with neat additions like integrated suspenders and toilet zippers. To prevent mountains of trash made of fabric remnants, namuk uses recycled materials. The annual, limited upcycled collections are made completely out of fabric remnants from previous production. They’ve also launched their own repair service and provide a market for second-hand namuk clothes on their ReUse platform. That’s why every product features three name tags: each child who wears a piece of namuk clothing can leave their name and know other children will be able to inherit this wonderful product.

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