How Brands Can Recession Proof Their Marketing For 2023 with Dylan Kelley

Dylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023.

In this episode you’ll learn:

• How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions.
• The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS. 
• The problem with copy and pasting playbooks used by other brands and expecting them to work for your brand.

Dylan Kelley is Founder and CEO at Wavebreak, the leading email & SMS marketing agency for high-growth brands.

Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.