Episode 124: Connecting with Youth in Asia with Patrick Rona - Analyse Asia with Bernard Leong

Patrick Rona, chief digital officer in Asia Pacific from the McCann World Group, joined us on an interesting conversation about connecting with youth in Asia. Drawing from the McCann World Group’s recent study “Your Toughest Audience? Connecting with Youth”, we discussed how the youth market is defined, their habits and characteristics and the interesting observations

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