

Beyond the Buzzword: Rethinking Misinformation with Claire Wardle
Apr 17, 2025
Dr. Claire Wardle, a leading expert on misinformation and media literacy from Cornell University, shares her insights on defining and navigating misinformation challenges. She discusses the emotional reasons behind content sharing and the need for better communication strategies during crises like the COVID-19 pandemic. Wardle emphasizes breaking down academic silos for interdisciplinary collaboration and advocates for academia to engage more effectively with the public through modern platforms. Her perspectives could reshape how institutions build trust and communicate authentically.
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Claire Wardle's Start in Misinformation
- Claire Wardle entered misinformation work in 2007 when the BBC asked how to verify user-generated social media content.
- She found training journalists on social media verification inspiring and pivoted from academia to practice.
Limits of the Misinformation Term
- The term "misinformation" is often weaponized because it fails to capture the complexity of information.
- Labeling evolving scientific claims as misinformation during COVID undermined trust and oversimplified uncertainty.
Describe Misinformation Motives Clearly
- Use descriptive language explaining why people share false or misleading content, not just if it's true or false.
- Distinguish motivations like profit, belief, or confusion to better understand misinformation types.