173: Soap: A platform for global change-making with CEO David Bronner.

So David Bronner's not your average soap company CEO and today on the show we talk everything from Hemp legalisation to regenerative Ag, from LSD, to Burning Man to soap making - it's a big interview indeed. David Bronner is Cosmic Engagement Officer (CEO) of Dr. Bronner's, the top-selling brand of natural soaps in North America and producer of a range of organic body care and food products. He is a grandson of company founder, Emanuel Bronner, and a fifth-generation soapmaker. Under David and his brother Michael's leadership, the brand has grown from $4 million in 1998 to over $111 million in annual revenue in 2017. David and Michael established Dr. Bronner's as a sustainable leader in the natural products industry by becoming one of the first body care brands to formulate with hemp seed oil in 1999 and to certify its soaps, lotions, balms, and other personal care products under the USDA National Organic Program in 2003. Both actions resulted in high-profile litigation with government agencies, DEA and USDA respectively, that Dr. Bronner's ultimately won, cementing Dr. Bronner's activist orientation in the natural products marketplace. Over the years, David and Dr. Bronner's have been key leaders in fights for GMO labeling, industrial hemp farming in the U.S., high-bar organic and fair trade standards, cannabis reform, and a fair minimum wage. Today, David is helping to lead the effort to establish the Regenerative Organic Certified standard, dedicating time and resources to creating an integrated, comprehensive program that addresses soil health, animal welfare, and fair labor practices to advance sustainable and ecological alternatives to industrial agriculture. In addition to his support of advocacy for regenerative organic agriculture, David directs Dr. Bronner's resources to support animal advocacy, wage equality, and drug policy reform. One of his passions is the responsible integration of cannabis and psychedelic medicine into American and global culture and he is a board member of the Multi-Disciplinary Association of Psychedelic Studies. His activism embodies the company's mission — which encompasses a commitment to making socially and environmentally responsible products of the highest quality, and to dedicating profits to help make a better world. I hope you enjoy deep-diving into the mind of one of the world's most purpose-driven CEO's. You can find extra resources and this week's sponsor offer over on the show notes at lowtoxlife.com/podcast

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