The Dentalpreneur Podcast w/ Dr. Mark Costes 2385: Why Wisdom Teeth Are the Most Underrated Revenue Stream
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Nov 21, 2025 Dr. Brandon Chappick, a general dentist and surgical coach, shares how he transformed his practice to specialize in wisdom tooth extractions and IV sedation. He discusses his unconventional path from a farm to dentistry, emphasizing work-life balance. Brandon reveals strategies for optimizing surgery protocols and targeting PPO patients, achieving impressive personal production. His new book offers step-by-step guidance for dentists to master this skill. With mentoring tips and efficient workflows, this conversation is ripe with actionable insights for dental professionals.
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From Farm To Dentistry
- Brandon grew up on a farm and chose dentistry over medicine for better work-life balance and autonomy.
- He valued a career that let him be present for family and still run a business he controls.
Starting A Practice During COVID
- After a fellowship Brandon partnered with Addison to open a six-operatory practice in Lincoln and weathered COVID setbacks.
- They doubled down on technology and patient service then grew quickly from referral traction.
Use PPOs To Capture Volume
- Do accept PPO patients strategically to capture volume when local specialists don't take insurance.
- Calculate true case costs (materials, chair time) to see PPO wisdom extractions remain highly profitable.
