Successful lead generation strategies with paid services

Many financial advisors wonder if it is worth paying for lead generation services like Smart Asset and Zoe Financial. However, finding advisors who can show meaningful success with online lead-gen services has been challenging. One exception is Michael Collins, the founder of Windcap Financial, who converted $50,000 of paid leads into $100,000 of new recurring annual revenue. Collins attributes his success to his intentional and patient approach, leveraging Smart Asset to create a repeatable system and process for responding to leads and evaluating his firm.