3 Lessons Learned Adding $550k of New Revenue
Experiments in Advisor Marketing
Introduction
This chapter explores the question of whether advisors should pay for leads and the success of online lead-gen services. It features the story of Michael Collins, who successfully converted $50,000 of leads into $100,000 of new annual revenue, highlighting the importance of having a repeatable system and process for responding to leads and emphasizing patience in marketing.
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