The Matt Gray Show The #1 Belief Keeping Founders Stuck at $200K/Month I EP 75
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May 24, 2025 Discover how shifting from an expense-focused mindset to one centered on return on investment can unlock your business potential. The speaker shares personal stories that highlight the transformative power of this change. Learn a four-step system to rewire your thinking and make wealth-multiplying decisions. If you're ready to elevate your business beyond the $200K/month mark, this mindset shift could be your game changer.
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Millionaire ROI vs Prisoner Expense
- Thinking like a millionaire means focusing on ROI, not cost.
- Expense thinking keeps founders stuck, while ROI thinking frees them to scale and gain freedom.
NFL Video Series Boosts Brand
- Matt Gray invested $29K in a high-quality NFL athlete cannabis video series despite initial financial concerns.
- This investment yielded a $700K revenue increase and repositioned the brand as premium in the cannabis market.
Shift Expense Thinking to ROI
- Replace "How much does it cost?" with "What's the ROI if this works?" and "What's the cost if I do nothing?".
- This mindset shift can unlock business scaling and freedom.