What Comes After the Podcast Election, Scott’s Advice to Federal Employees, and an Update on Scott's Company, Section

The Rise of Podcasts in Political Campaigns

Podcasts are becoming a dominant medium for political campaigning, potentially surpassing traditional methods such as door-to-door outreach and TV ads. With over $11 billion spent on political advertising in the recent 2024 cycle, a significant shift is occurring where less than half of that spending goes to traditional broadcasters, opening the door for podcasts to capture a larger share of campaign budgets. As political figures realize that podcasts can reach younger, more dynamic audiences effectively, candidates may increasingly opt for advertisements within these platforms, enhancing their visibility and engagement. This trend signifies a broader transformation in how campaigns connect with voters and could reshape the landscape of political communication.