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5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business
Mar 6, 2018
In this episode, Bobby Ghoshal, co-host of High Resolution podcast and co-founder of Candid Co, shares insights on doing user research rooted in business, measuring and presenting design results, and training designers to be more business-savvy. Topics include his journey into design, the importance of selling in design, research as a profit center, and uncovering solutions through operationalizing research findings.
51:46
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Quick takeaways
- User research should be rooted in addressing business problems to create meaningful design solutions.
- Designers need to possess business acumen and learn how to influence decision-making within the company.
Deep dives
Designing with a Focus on Business Goals
Bobby Gossow, co-founder of Candid Co. and co-host of the High Resolution podcast, shares his insights on bridging the gap between design and business. He emphasizes the importance of connecting design with business objectives and explains how at Candid Co., user research is rooted in addressing business problems. Bobby also discusses measuring and presenting the results of design work, as well as finding and training designers who are business-savvy.
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