d.MBA 5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business
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Mar 6, 2018 In this episode, Bobby Ghoshal, co-host of High Resolution podcast and co-founder of Candid Co, shares insights on doing user research rooted in business, measuring and presenting design results, and training designers to be more business-savvy. Topics include his journey into design, the importance of selling in design, research as a profit center, and uncovering solutions through operationalizing research findings.
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Introduction
00:00 • 2min
Comfort of Not Being on Camera and the Pressure of Hosting a Good Interview
02:03 • 2min
Exploring the Guest's Journey into Design
03:56 • 3min
Early Entrepreneurship and Manipulating Emotions
07:06 • 4min
The Importance of Selling in Design
11:21 • 9min
Research as a Profit Center
20:04 • 20min
Uncovering Solutions and Operationalizing Research Findings
39:36 • 2min
Advantages and Disadvantages for Young Designers
41:17 • 10min