5 Years of Torres: Continuous Habits Reloaded In this podcast, we learn revise a podcast by More 2 Marketing, focused on Teresa Torres' book "Continuous Discovery Habits" and her new year-long book club, celebrating the book's 5th anniversary. Torres emphasised the importance of weekly customer chats and cross-functional collaboration, particularly highlighting the product trio of product design and engineering teams working together. Susan further discusses from the learnings how AI can enhance discovery processes but should not replace human habits, warning against relying too heavily on AI without human validation. The podcast covered Torres' evolution from coaching to empowering teams to own discovery daily, with arecommended weekly routine of customer interviews, opportunity mapping, and testing. Common traps in discovery work were addressed, including treatingdiscovery as a research phase and over-relying on AI without human evaluation.The podcast concluded with practical advice for implementing discovery habits, including starting small with one habit per week and tracking progress to build and iterate.

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