The $100 MBA Show MBA2241 Why Three is The Magic Number in Business
Sometimes the simplest tricks have the most dramatic results.
Case in point: The Rule of 3.
Human brain psychology 101 teaches us that people are selective about what goes into their memories. If it’s not easily understandable, digestible, and recallable, our brains won’t make space for it. But with the right structure and rhythm, almost anything can find a place on the “top shelf” of our minds.
That includes marketing and sales material.
Today, we explore how dividing things — everything, really — into threes is an almost magic hack for getting better results from marketing and sales assets. We’ll explain how it works, why it works, and how we use it.
For an example, look how many times we did it in this podcast summary. Go ahead, we’ll wait…
Learn how to apply the magic number to any business asset, from copy and content to ads and offers. It’s the best way to get (clear) information into your audience’s heads, and keep it there long enough to inspire action. Click Play!
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