The Examined Life How do you come up with business ideas? [Steph Smith]
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Apr 11, 2024 
Steph Smith, growth marketer, shares insights on using Google searches and social media to come up with business ideas. She discusses navigating careers in the digital age, using data analysis for idea generation, and exploring niche markets. Learn how to differentiate yourself in the hiring process and leverage online tools like Reddit and SEO for business success.
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Steph's Internet-Driven Career
- Steph Smith's career path has been meandering due to the internet unlocking unconventional opportunities.
- Her side projects online attracted attention, leading to roles like hosting the A16Z podcast.
Use SEO to Generate Ideas
- Use SEO and internet tools to discover what people really want and ask.
- Leverage data to generate many viable business ideas and test many at MVP stage.
Explore Communities for Insights
- Start with your domain knowledge and use tools like Answer the Public and Reddit Map to explore real questions people ask.
- Analyze subreddit posts to understand community pain points and interests to surface opportunities.