How One Video Generated $20M in Luxury Real Estate Commissions

What if the secret to selling luxury real estate to out-of-state buyers wasn't about being everywhere—but about being somewhere specific, with killer video content that does the traveling for you?

Tristan O'Grady sells an average of $100 million annually in Hilton Head's luxury market, with an average sale price around $2 million. But here's what makes his story different: 80% of his buyers have never set foot on the island before seeing his videos.

In this episode, guest host Katie DeWitt sits down with Tristan to break down how he's built a 70-agent team under the Coast brand at eXp, expanded into five separate "legs" of leadership, and used strategic video marketing to turn California movie producers and out-of-state buyers into multi-million dollar clients—all while maintaining that physical office space matters, even in a virtual brokerage world.

Key Insights from This Episode:

• The exact video strategy that generated a $20M commission windfall from one luxury listing

• Why "boutique local branding" crushes national chain recognition in sophisticated markets

• How to scale to 150+ agents in your downline without drowning in day-to-day management

• The leverage model that lets you sell $100M personally while building empire simultaneously

• Why setting appointment-only office hours solves 99% of agent questions before they're asked

• The truth about growing talent vs. recruiting proven performers (and when to do each)

This isn't about working harder. It's about working smarter—with video that travels for you, systems that scale without your constant attention, and the guts to invest in physical space when everyone else is going fully virtual.

Ready to build your own Coast-style empire? Learn more about the eXp opportunity and Next Level Agents community at https://nextlevelagents.com/exp/

About Next Level Agents: Next Level Agents is the podcast for real estate agents who are done with mediocrity and ready for massive growth. Hosted by Kevin Kauffman, we bring you strategies, mindset shifts, and behind-the-scenes access to top performers who are breaking barriers and building empires. Whether you're looking to scale your team, master luxury markets, or leverage the eXp model to its fullest potential—this is where agents come to level up.

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