201. Kristina von Troschke, Chief Marketing Officer at Schleich: Toys; Fostering Creativity and Compassion

Kristina von Troschke is the Chief Marketing Officer at Germany-Based Toy company Schleich. You may know the brand through it’s realistic animal models, which you can find worldwide and many have fond memories of. In a time where technology has had an impact on everyone’s lives, we often overlook at the impact screens have on kids’ development. In this episode, we’ll explore how going back to toys can foster kids’ imagination and, most importantly, key social skills like compassion and empathy.

Tune into this episode to hear about:

• Kristina’s career from running international brand management at Procter & Gamble to leading Marketing at German Middle-sized businesses
• Her approach to Marketing, putting brands’ heart & soul in the center and not relying only on Tech & Data
• Schleich’s mission around Crafting Compassion and its impact on early age development
• Kristina’s own experience being a working mother of 3

More:

Follow us on Instagram: https://www.instagram.com/fmcgguys/   Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/  Audio Mixing by Rodrigo Chávez Voice Acting by Jason Martorell Parsekian