Switched On

The Hydrogen Hurdle: Costs, Policy and Progress

Nov 5, 2025
Join Martin Tengler, head of hydrogen research at BloombergNEF, as he navigates the complex world of hydrogen energy. Discover why hydrogen's progress has stalled, yet it's still vital for hard-to-abate sectors like shipping and aviation. Tengler explores the contrasting strategies of the US favoring blue hydrogen while China scales green hydrogen, and highlights India's low-cost production potential. Dive into the challenges of policy gaps and high costs holding back deployment, all while revealing the promising future of hydrogen technologies.
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INSIGHT

Hydrogen Is A Niche Net-Zero Tool

  • Hydrogen is valuable for specific hard-to-abate uses, not as a universal fuel for everything.
  • Without faster progress to net-zero, hydrogen demand will remain limited because it is more expensive than fossil alternatives.
INSIGHT

Where Hydrogen Makes Most Sense

  • Existing industrial uses (fertilizer, refining, methanol) are the most obvious near-term hydrogen markets.
  • New demand likely comes from shipping, aviation and steel as the energy system decarbonizes.
INSIGHT

2030 Forecast Falls Far Short

  • BNEF forecasts about 5.5 million tonnes of green and blue hydrogen by 2030, roughly half green and half blue.
  • That equals only ~5% of today's 100 million tonnes of gray hydrogen demand, far below developer and government ambitions.
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