“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Elizalde is working to bring clarity with a well-defined innovation journey. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Daniel Elizalde, product executive, advisor and author of the B2B Innovators Map.   During this conversation, Rebecca and Daniel explore in-depth the six stages of the B2B innovator map, which are:

1. Strategic alignment
2. Market discovery
3. User discovery
4. Solution planning
5. prototyping
6. Early adopter

They also emphasize a market-first approach where conversations about feasibility happen toward the end of the innovation process, not at the beginning.   “If you can build it, and if you can make money, it doesn't matter if nobody wants it.” —Daniel   You can learn more about Daniel’s work and purchase his book on his website https://danielelizalde.com/   Additional Resources   Market.
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