The Healthtech Marketing Show
How to Become an Expert Product Marketer with Michael Gemmati
Jul 30, 2024
Michael Gemmati, the Head of Marketing and Portfolio Strategy at Health Recovery Solutions, delves into the world of product marketing in health tech. He outlines its crucial role in bridging technical development and customer communication. Gemmati shares insights on mapping customer journeys and the importance of collaboration across teams. He also discusses the impact of SaaS and AI on marketing strategies and offers practical tips for enhancing product marketing efforts, enriched by real-world examples from his diverse career.
32:59
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Quick takeaways
- Product marketing serves as a critical bridge between technical development and customer communication, emphasizing a customer-centric approach throughout the product lifecycle.
- Collaboration across departments like sales and product management is essential for establishing effective go-to-market strategies and ensuring successful product launches.
Deep dives
The Importance of Post-Marketing Involvement
Product marketing should be actively involved in all aspects of post-marketing, as this can greatly impact customer retention. The manner in which a product is serviced often influences a customer's decision to switch vendors. This highlights how crucial it is for product marketers to understand customer experiences even after the sale. Effective post-marketing strategies can lead to improved satisfaction and loyalty, thereby reducing churn.
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