How to Become an Expert Product Marketer with Michael Gemmati
The Healthtech Marketing Show
00:00
The Role of Product Marketing
This chapter explores the definition and importance of product marketing, distinguishing it from other marketing roles and emphasizing its focus on communication and customer adoption. It discusses the critical alignment with sales and broader marketing strategies to ensure successful product launches while emphasizing customer-centric approaches and understanding customer journeys. The chapter highlights the need for product marketers to possess both technical aptitude and strategic insight to effectively convey product value and maintain customer relationships.
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Transcript
