The Role of Product Marketing

Learn the best practices, tips, and tricks for mastering the complexities of product marketing. I am joined by Michael Gemmati, who shares real-world examples from his extensive career and offers listeners actionable tips to apply to their product marketing efforts. Listen now to raise your product marketing game and drive better organizational results!

Michael Gemmati is all in on product marketing. As Head of Marketing and Portfolio Strategy at Health Recovery Solutions, he shapes the company's product marketing strategy and has all of his marketing responsibilities.

Michael shares his unusual journey to becoming a product marketing expert. He explains why product marketing is a critical function in any health tech organization and how it serves as the bridge between technical development and customer communication. He emphasizes the importance of being deeply customer-centric.

In this episode, you will learn

• The definition and scope of product marketing in health tech
• Essential skills and responsibilities of an effective product marketer
• Strategies for mapping and understanding the customer journey
• Techniques for gathering and leveraging customer insights
• The evolving landscape of product marketing, including challenges with SaaS and AI solutions
• The importance of cross-functional collaboration in product marketing
• Practical advice for organizations looking to enhance their product marketing capabilities

Hope you love it!