Do This, NOT That: Marketing Tips with Jay Schwedelson What’s Up THIS WEEK: New Social Media Law? Email Trending Tactic? Stranger Things? 😱 | Ep. 472
11 snips
Jan 6, 2026 This week, a new Virginia law limits teens' social media use to just 60 minutes a day, sparking debate over free speech. A surprising find shows all-lowercase email subject lines can boost open rates by 14%. As social media platforms become primary search tools, Jay emphasizes the need for captions and transcripts crafted like search hooks. The discussion takes a wild turn as he reacts to Avatar 3's box office success and hilariously recounts the absurdities of My Strange Addiction, leaving listeners questioning modern culture.
AI Snips
Chapters
Transcript
Episode notes
Virginia Limits Teen Social Scrolling
- Virginia now limits social media default scrolling for users 15 and under to 60 minutes per day.
- Platforms must offer parent changes and face civil penalties if they don't comply, triggering legal pushback and potential wider effects.
Try All-Lowercase Email Subject Lines
- Test all-lowercase subject lines in your email campaigns to stand out from AI-generated title-cased lines.
- World Data Research shows this can lift open rates by about 14% in recent tests.
Social Platforms Are Now Search Engines
- Social platforms are becoming primary search engines for many users, especially younger cohorts.
- Google now indexes social post text and captions, so write social content with search in mind.