The Anfield Wrap

TAW Special: Damian Hughes Talks 'The Barcelona Way'

Mar 27, 2019
Damian Hughes, a Professor of organizational psychology and author of The Barcelona Way, joins John Gibbons to explore the secrets behind Barcelona's winning culture. They delve into the five culture types, emphasizing the importance of commitment culture for long-term success. Damian shares insights on Pep Guardiola’s transformative leadership, including tough decisions like retaining only those aligned with team values. He also highlights the role of cultural architects in shaping team dynamics and warns against blindly copying successful models without understanding their essence.
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INSIGHT

Culture As Strategic Advantage

  • Culture can be a deliberate competitive advantage when talent levels even out across rivals.
  • Barcelona treated culture as a strategic asset and used it to sustain unprecedented success.
INSIGHT

Commitment Cultures Win Consistently

  • Commitment cultures outperform other culture types over the long run but are hardest to build.
  • People stay loyal to commitment cultures even when offered significant pay rises elsewhere.
ADVICE

Hire Leaders For Integrity First

  • Hire leaders for energy, intelligence and, crucially, integrity as the dealbreaker.
  • Prioritise role-model behaviour over pure tactical brilliance when appointing a head.
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