Ben Pearce, founder of Elevated You, specializes in helping tech professionals communicate effectively with non-technical audiences. He discusses the vital differences in speaking to C-suite leaders compared to technical stakeholders. Ben emphasizes the need to focus on the 'what' and 'why' instead of just technical jargon. He shares strategies for impactful presentations, highlighting preparation, relevance, and the importance of human skills in fostering trust with senior leaders. Mastering delivery under pressure also takes center stage in this engaging discussion.
37:07
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Senior Leaders Demand Different Focus
Speaking to senior leaders demands shifting from technical details to addressing broader business concerns.
This shift involves discussing topics outside a tech professional's comfort zone and usual interests.
insights INSIGHT
Executives Want What and Why
Technical experts often mistakenly show deep knowledge to build confidence with executives.
Senior leaders prefer to know "what" and "why", not the detailed "how", as technical depth can overwhelm.
question_answer ANECDOTE
Sprinkler System Overload Confusion
Jack Cochran shares an anecdote about a confusing sprinkler system explanation during his house move-in.
Irrelevant details overwhelmed him, illustrating how overloading information can confuse an audience.
Get the Snipd Podcast app to discover more snips from this episode
In this episode, Jack Cochran and Matthew James are joined by Ben Pearce, founder of Elevated You, to discuss how technical professionals can effectively communicate with senior executives. They explore the critical differences between speaking to technical stakeholders versus C-suite leaders, covering everything from preparation strategies to delivery techniques. Ben shares practical frameworks for being relevant rather than just expert, emphasizing the importance of focusing on "what" and "why" instead of "how" when presenting to senior leaders.
Thank you to Storylane for sponsoring this episode. Find out more about Storylane and how to build killer demos in 2 minutes at https://storylane.io
To join the show live, follow the Presales Collective's LinkedIn page or join the PSC Slack community for updates. The show is bi-weekly on Tuesdays, 8AM PT/11AM ET/4PM GMT.
Presales Podcast by Presales Collective 