TED Talks Daily How every movie trailer gets made | Twenty Thousand Hertz
Aug 7, 2020
Dallas Taylor, the host of Twenty Thousand Hertz and a sound design expert, dives into the captivating world of movie trailers. He shares the evolution of trailer sound, from the booming narrations of the past to the modern use of 'bouges' and engaging sound effects. Taylor highlights how these changes not only enhance emotional impact but also influence audience perceptions. With a mix of history and humor, listeners will learn to appreciate trailers on a whole new level and discover the creative magic behind them.
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Crouching Tiger Trailer
- The 2000 film Crouching Tiger, Hidden Dragon trailer exemplifies classic elements.
- These include dramatic narration by Don LaFontaine and epic visuals.
Evolution of Trailer Sounds
- Modern movie trailers have shifted away from the "voice of God" narration.
- They now incorporate "bouges" and "bwaas," impactful sound effects.
Trailers as Advertisements
- Trailers, being advertisements, leverage sound to persuade viewers.
- Music and sound effects significantly impact audience perception and purchasing decisions.