E312: Maximizing Your Potential in Your Niche

It's been awhile since we've done another one of these, but today's episode is an Under the Hood with our friend Nadine from ProHorse! 

If you guys don't know, Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. 

Nadine started her business selling products in the equestrian niche, which I feel like is a great niche to get started in because the industry is very affluent, and owning a horse isn't cheap. There's a lot of products that you'll need to take care of your horse properly, and so the fact that she took advantage of her hobby really put her on the right track. 

In today's episode, we go over some of Nadine's troubles that she's facing in her business. She's in the process of changing her business model; moving from a dropshipping-only business to a private label business, and that process brought up a few more questions about hiring, using 3PLs vs. having an own warehouse, and lastly, expanding into Amazon and the US market. 

There's definitely a little bit of everything here for everyone, so I think there's definitely some key take aways here that you can use in your businesses. 

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Thanks for listening to this episode!

Until the next one, Happy Selling and stay safe out there.