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Uncapping your mindset involves realizing the vast potential within your industry. A business owner spending $50,000 a month on advertising for a fitness app thought he saturated Facebook for weight loss, overlooking multiple untapped avenues like running ads on other platforms, doing cold calls, or creating content for specific niches, indicating a capped mindset. The key insight is to expand beyond traditional methods and platforms to access a wider audience and realize the immense opportunities within your industry.