ClickFunnels Radio Rey Ortega: The AI Automation Expert Helping Entrepreneurs Win Without the Busywork - CFR #796
Dec 24, 2025
Rey Ortega, a software engineer with over 25 years of experience and founder of Grata Software, dives into harnessing AI for smarter entrepreneurship. He shares his unexpected journey from Nashville’s music scene to AI automation. Rey reveals how to adapt the Perfect Webinar for B2B by using customer questions to engage buyers. He breaks down AI models like Claude and Grok, discusses customer acquisition strategies, and offers insights from his free AI course to help entrepreneurs streamline operations without losing the human touch.
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From Nashville Studios To Code
- Rey Ortega started as an audio engineer in Nashville and transitioned to programming after learning Flash to add audio to games.
- He fell in love with building software and has coded professionally since about 2002.
Words Replaced Numbers In Modern AI
- Generative AI turned numeric predictive models into systems that process words, making new applications possible.
- Layering multiple AI agents increases resolution and accuracy toward near-production quality results.
Match Models To Tasks
- Use different LLMs for different tasks: Claude Sonnet 4.5 for programming and Grok or GPT for conversational brainstorming.
- Switch between 'thinking' models for planning and non-thinking models for execution to match the task.