Business Lunch

Intentionality vs. Drift: Charting Your Path to Success

Jan 21, 2025

47:32

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.

Highlights:

"What gets measured gets managed."

"If I can only work one hour today, what's the one thing I would do?"

"The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?"

"I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."

Timestamps:

00:00 - Introduction

01:22 - The pros and cons of working from home vs. in an office

05:00 - National Quitter’s Day

10:00 - The impact of the holiday break on getting back into the swing of things

13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift

18:27 - The "upper limit problem" and self-imposed limits on success

23:44 - The importance of habits and their role in achieving your goals

30:00 - Investing in your vision

37:03 - Examples of consciously shifting away from goals

44:48 - The distinction between shift and drift

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

📸 Instagram:

📱 Facebook:

💼 LinkedIn:

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training