FrameLab Podcast
Election 2024: Can the Freedom Frame Save America?
Mar 5, 2024
Pollster Stephen Clermont discusses the importance of framing Democratic messaging around 'freedom' and 'for the people' for the upcoming 2024 election. The podcast explores contrasting views of freedom, challenges in economic policy framing, and the significance of voter choice and improving people's lives through the freedom frame.
48:43
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Quick takeaways
- Democrats should emphasize freedom in messaging to contrast with Republicans and appeal to movable voters.
- Understanding movable voters' demographics and beliefs is crucial for tailoring effective messaging strategies.
Deep dives
Key Message 1: Importance of Freedom in Democratic Messaging
It is crucial for Democrats to focus more on freedom in their messaging, contrasting themselves as advocates for the people against Republicans who favor the wealthy and corporations. The podcast discusses how framing messages around the concept of freedom resonates with movable voters, highlighting the power of these frames to sway opinions. By emphasizing freedom and aligning their agendas with the values of democratic principles, Democrats can effectively reach and influence undecided voters in the upcoming 2024 election.
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