The Dynamics of Movable Voters and Framing Freedom in Political Messaging

Analyzing the characteristics of movable voters in the upcoming election, the chapter explores messaging strategies to attract these voters by highlighting contrasts between the Democratic and Republican parties, particularly focusing on the concept of freedom. It delves into historical associations of freedom with both parties, emphasizing the need to align policies with voter values and address pertinent issues like reproductive rights and democracy threats. The discussion underscores the significance of presenting a clear narrative for voter choice and preparing for the 2024 election with a focus on improving people's lives and using the freedom frame in Democratic messaging.