The Dental Marketer Reflecting on a Year of Ground Marketing: Systems for Consistent Patient Growth | GMS
Can a year’s worth of hard-won ground marketing lessons help you escape inconsistent patient numbers for good?
This episode challenges everything you think you know about ground marketing. Michael unpacks why true, sustainable growth isn’t about charming scripts or one-off tactics, it’s about building an external operating system for your practice. Discover how moving from random “hit or miss” outreach to a structured model transforms conversations into appointments, and appointments into loyal patients. Drawing on a year’s worth of lessons, you’ll learn how systems, psychology, and the right ecosystems can form the backbone of a repeatable, team-driven patient acquisition process.
We go beyond the basics, revealing the psychology that makes potential patients feel genuinely safe and understood, no matter their background or setting, from bustling cities to close-knit small towns. Learn how to turn “no” into valuable data, adapt your strategies to fit your unique local environment, and integrate authentically with community hubs like gyms, schools, or senior centers. Plus, we break down actionable ways to empower your team, assign clear marketing roles, and track your progress so you can become the practice everyone in your area trusts. If you’re ready to replace random acts of marketing with a reliable system that builds real authority, this episode is for you!
What You'll Learn in This Episode:
- Why ground marketing is a system, not a handful of sales tactics.
- How to implement a flywheel approach for consistent patient flow.
- The psychological foundations of trust and rejection in marketing outreach.
- Steps to transition from random outreach to repeatable, data-driven processes.
- How to leverage schools, gyms, and local hubs to grow your practice.
- Assigning team roles to create accountability and measurable results.
- Ways to adapt your ground marketing to urban vs. rural environments.
- Tracking, reviewing, and improving each stage for predictable growth.
- Turning every patient interaction into a community-building opportunity.
Start your journey to sustainable new patient growth with the best lessons we've learned in a year of ground marketing!
Learn More About the Ground Marketing Course Here:
Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/
Host: Michael Arias
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