Interpersonal Branding - Therapist Marketing That Aligns With Who You Are: An interview with Carrie Wiita

Curt and Katie chat with Carrie Wiita about authenticity, first impressions, and why traditional business coaching doesn’t work for most therapists. Carrie critiques traditional business coaching models that rely on anecdotal “success stories” and mindset hype, and instead offers a relational, thoughtful, and research-informed framework to help therapists show up in alignment with their professional identities. We also explore the unique challenges therapists from marginalized communities face in marketing, and how systemic issues influence visibility and access.

Transcripts and more information for this episode will be available at mtsgpodcast.com!

In this podcast episode, we talk about how therapists can market themselves ethically, authentically, and effectively

Marketing for therapists doesn’t have to feel slimy, manipulative, or one-size-fits-all. Carrie Wiita, a marketing therapist and creator of interpersonal branding, shares how therapists can use their natural strengths, values, and clinical insights to build trust through marketing—without pretending to be someone they’re not.

• What is Interpersonal Branding for Therapists?
• The Problem with Traditional Business Coaching for Therapists
• The Impact of First Impressions on the Therapeutic Relationship
• Navigating Identity and Professional Boundaries as a Therapist
• Marketing and Systemic Oppression with the Therapist Profession

Stay in Touch with Curt, Katie, and the whole Therapy Reimagined #TherapyMovement:

Our Linktree: https://linktr.ee/therapyreimagined

Modern Therapist’s Survival Guide Creative Credits:

Voice Over by DW McCann https://www.facebook.com/McCannDW/

Music by Crystal Grooms Mangano https://groomsymusic.com/