The Side Hustle Show 684: $500 Per Client Per Month: Why Local SEO Should Be Your Next Side Hustle
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Jul 17, 2025 Eric Dingler, a digital agency owner and digital nomad, reveals the untapped potential of local SEO for businesses. He discusses why 75% of local businesses haven't claimed their Google Business Profile, making it a goldmine for new opportunities. Eric shares tips on selling initial SEO services without prior expertise and how to transition clients into recurring revenue, emphasizing effective client engagement strategies. Join him as he dives into leveraging AI and reputation management to boost visibility and revenue for local businesses.
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Local SEO's Enduring Value
- Local SEO remains crucial as people constantly use map searches for local services like barbers and restaurants.
- Unlike general SEO, local SEO is less threatened by AI and continues following traditional search rules.
Sell Before You Deliver
- Start by selling local SEO services even before fully mastering delivery; use the revenue to learn.
- Create a beta social media post seeking businesses to experiment on in exchange for increased visibility.
One-Time SEO Boost Steps
- For a $500 SEO boost, collect 24 business photos and create 12 weekly posts using AI for their Google Business Profile.
- Posting regularly shows Google the business is active and boosts their local ranking over about three months.