Since ancient times, people have used their innate intelligence to carefully experiment with solutions for resource optimization, waste management, and sustainable material utilization, emphasizing the interdependence of nature and daily life. Various local communities in India have developed and perfected the art of creating various products of daily use or even decor through sustainable and eco-friendly materials.
In today’s episode of The Brand Called You, Payal Nath talks about the NGO, Kadam and Kadam Haat, also called Basketry Barn creating and supporting rural enterprises. She also talks about the challenges of setting up an enterprise in a rural setting and various aspects related to it.